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Selected Work   IndexArthur Nabi™  Enter My World.
Name: GÉNÉRATION90Client: Nike x Argentik
Year: 2022
For the 2022 Football World Cup, Argentik and Nike collaborated on “GENERATION 90”, a comprehensive project that revolved around the culture of football. The centerpiece was a print magazine that blended archival content, creative workshops, and community engagement.

We organized workshops in Paris where participants crafted collages from curated archives, existing Nike logos, and new designs, focusing on themes like community, innovation, and the future of football. The magazine also included photo editorials with local creatives and diverse voices, showcasing the inclusive and cultural aspects of football.

Beyond the magazine, we produced a custom scarf gifted to all participants. The entire project was a vibrant celebration of football culture, merging print, events, and community engagement into a cohesive and memorable experience.





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