Selected Work IndexArthur Nabi™ Enter My World.
Name: On Athletics Club trading cardsClient: On RunningYear: 2026
To introduce the On Athletics Club sprint team, we developed a collectible trading card system inspired by the world of TCGs and sports collectibles. The project included a series of athlete cards, a coach card and a custom booster pack designed to reveal the team and each personality within it.
Balancing gaming references with On’s premium and Swiss design language, the project explored the intersection of sport culture, collectibility and graphic design: ‘CHOOSE YOUR SPRINTER’.
Name: Maison TNClient: NikeYear: 2026
To celebrate the return of the iconic neon colorway on the Nike Air Max Plus, we developed an immersive workshop experience inspired by the shoe’s original shark narrative: ‘MAISON TN’.
Participants were invited to create their own custom accessory setup, choosing from a selection of bags and components available in multiple sizes and configurations. The activation also included styling sessions and live content creation, exploring different ways of wearing and pairing the new Air Max Plus silhouette.
Name: UK InfluenceClient: adidasYear: 2023
adidas invited a group of influencers to London for a curated cultural trip. We developed a dedicated visual identity for the journey, translating it across every touchpoint: from custom travel booklets and pub coasters to hotel details, tea-time elements and collectible postcards. Rooted in London’s sports and fashion culture, the identity was designed to unify the experience and give the trip a clear, recognizable narrative.
Name: Air Force One AnniversaryClient: NikeYear: 2022
For the 40th anniversary of the Nike Air Force One, we developed a comprehensive workshop experience at House of Innovation Paris. Our role included crafting a unique series of graphic logos inspired by the Air Force One’s iconic imagery, designing and engineering custom stamps, and producing a hands-on customization experience. The project blended playful yet corporate aesthetics, reflecting the Air Force One legacy, and culminated in a visual campaign showcasing the results.
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Name: Workshop YardLand 2024Client: Carhatt WIPYear: 2024
For the Yardland Festival 2024, Carhartt commissioned us to design a playful visual identity for their workshop activation. We developed a series of character illustrations inspired by the festival lineup, creating a modular system of designs that attendees could mix and match on Carhartt products. The silkscreen station offered small, medium, and large designs with colored and black overlays, allowing participants to layer graphics and create unique, personalized pieces.
Name: LaceLab WorkshopClient: SalomonYear: 2025
For a special activation around the XT-6 shoe, we designed and executed the Lace Lab workshop. Focused on the shoe’s signature quick-lace technology, we created a fully customizable experience for participants.
Attendees could select from a variety of bag colors, lace styles, and 3D-printed props inspired by mountain and snow themes, resulting in a unique, personalized kit. Each custom bag included a detailed summary of the chosen options and a set of stickers, all crafted in our studio to ensure a cohesive, high-quality product that participants could take home.
Name: GÉNÉRATION90Client: Nike x ArgentikYear: 2022
For the 2022 Football World Cup, Argentik and Nike collaborated on “GENERATION 90”, a comprehensive project that revolved around the culture of football. The centerpiece was a print magazine that blended archival content, creative workshops, and community engagement.
We organized workshops in Paris where participants crafted collages from curated archives, existing Nike logos, and new designs, focusing on themes like community, innovation, and the future of football. The magazine also included photo editorials with local creatives and diverse voices, showcasing the inclusive and cultural aspects of football.
Beyond the magazine, we produced a custom scarf gifted to all participants. The entire project was a vibrant celebration of football culture, merging print, events, and community engagement into a cohesive and memorable experience.
Name: Fashion Print CollectionClient: Heaven by Marc JacobsYear: 2025
Heaven by Marc Jacobs enlisted us to create a series of vintage sports-inspired graphics for a capsule collection. The designs fused retro athletic motifs with Heaven’s signature fashion-forward style, resulting in bold, all-over prints applied to a range of apparel. The project captured a cool, nostalgic aesthetic that seamlessly blended sport and fashion.
Name: BrandingClient: MirchiYear: 2022
For Mirchi, a London-based natural spiced rum brand rooted in Afro-Caribbean and Sri Lankan heritage, we crafted a vibrant and culturally rich visual identity. Drawing from the brand’s origins, we designed a complete system including the logo, typography, graphic elements, and packaging labels, all infused with a handmade, artisanal feel.
We extended this visual language to digital assets, event guidelines, custom playing cards, and various branded materials, ensuring a cohesive and immersive brand experience.
Name: This Is New RugbyClient: adidasYear: 2023
In 2023, for the Rugby World Cup, Adidas enlisted us to create a limited-edition t-shirt and campaign under the theme “This Is New Rugby.” We brought a fresh, artistic twist to the traditionally conservative rugby aesthetic, introducing vibrant colors and bold graphics that broke the mold. The collection featured a fusion of local Parisian elements and rugby iconography, reimagined through a modern, inclusive lens.