Selected Work IndexArthur Nabi™ Enter My World.
Name: Scandal RebornClient: Jean Paul GaultierYear: 2022
For the relaunch of the Scandale fragrance, we crafted a bold visual identity inspired by classic newspaper aesthetics and Jean Paul Gaultier’s distinctive, playful universe. The campaign revolved around a boxing match theme unfolded through a series of dynamic digital activations.
We produced a range of content: videos, CGI, and graphic assets rolled out in phases: teaser, reveal, and sustain. This strategy built anticipation and engagement across social media platforms, creating a memorable, phased launch experience.