Selected Work IndexArthur Nabi™ Enter My World.
Name: This Is New RugbyClient: adidasYear: 2022
In 2023, for the Rugby World Cup, Adidas enlisted us to create a limited-edition t-shirt and campaign under the theme “This Is New Rugby.” We brought a fresh, artistic twist to the traditionally conservative rugby aesthetic, introducing vibrant colors and bold graphics that broke the mold. The collection featured a fusion of local Parisian elements and rugby iconography, reimagined through a modern, inclusive lens.